Our Mission

Fishing has been a big part of my life since I was a kid and I have always been the type to modify and adjust my lures to fit the scenario at hand. When I made the move to fishing for stripers from the surf, I gravitated toward metal lip swimmers because they were so easy to tune. Naturally, I still felt like I wanted plugs that fit my specific needs and that moved in a way that looked 'right' to my eye. Building plugs started as a experiment. I began by building some more conventional lures like Heddon Lucky 13's and pencil poppers to learn about wood and how it works in the water. My experiment  grew into an obsession when I started building swimmers--at this point, I'd call it a full-blown passion. I am a perfectionist and I am driven by a strict standard quality; I am every bit as obsessed with clean lines and a flawless finish as I am with consistent action. 

When you take one of my plugs out of the package, my hope is that my high standards will leap out at you right away. Everything about their construction is carefully considered, I even have my own lips made to fit my exacting standards and, believe me when I say that, this was no small expense! You will notice that my many different styles feature, seemingly minor, differences in construction; some may come equipped with cut hooks, others might feature a different swivel style, this is not arbitrary, every decision is made through rigorous testing with action and function at the forefront. All of my designs are thru-wired, equipped with Perma Steel Hooks and Stainless Steel Swivels and are tuned to swim right out of the bag. All of them are sealed, painted and finished using a proprietary process that not only makes them look great, but also ensures that they will stand up to the punishment dealt out by any species of fresh or saltwater gamefish.

There is another piece of the CCW puzzle as well, my partner in life and business, Kris Thomas. She is the brains behind the operation, she ties all of the tails, she packages virtually all of the plugs and she - heroically - deals with all of the billing and manages shipping. Without her, CCW could not exist.

 

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